Paul Rand
is a hero of mine, and many others. This book available as a pdf looks great
(from Steven Heller at Imprint)
What is instructive about this thin volume is the critical mass of inspiring ideas and off-hand comments forging a designer’s philosophy. In fact, in the section on “Philosophy” he said:
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process. (Graphis, 1981)
Only 500 copies of the keepsake were printed, given free to the symposium participants and sold through Emigre, among other limited venues (only a few rarities remain). Now, I would like to make it available to all via PDF. If you would like to download go here or here.
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