The Department of Illustration

Ellen Lupton on modernist letterheads

Posted in Uncategorized by The Department of Illustration on December 5, 2010

“A global network of avant-garde movements flourished during the first half of the twentieth century, connecting artist and designers across Europe and the United States. Written correspondence, presented on dramatically designed stationery, was a vital part of the infrastructure of this international community. Artist and designers translated concepts from painting, poetry, and architecture onto the commercial format of the letterhead, creating, in effect, ‘corporate identities’ for modernism. Stationery for Futurism, Dada, De Stijl, the Bauhaus, and other groups and institutions served as typographic manifestos for the avant-garde. Some of the works drew on the normative conventions of commercial stationery – often with a flash of irony – while others reflected new concepts of typographic rationality.” – Ellen Lupton

this one by Bruno Munari…

more here

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