The Department of Illustration

Levis ‘pop up workshops’

Posted in Uncategorized by The Department of Illustration on February 17, 2011

http://tmagazine.blogs.nytimes.com/2010/08/10/pro-creation-levis-pop-up-workshops/

 

 

 

 

 

 

 

 

 

 

 

 

 

example of a brand building consumer engagement by  encouraging community based creative skills

“The first workshop — which is located in a storefront in San Francisco’s Mission District, just blocks from one of the denim company’s original factories — focuses on printmaking and includes free classes in classic letterpress machinery, screen-printing, setting type and more, along with free lectures, exhibits, open studios and parties given by skilled craftsmen and celebrities. Despite the subtly placed Levi’s products for sale, this is not a retail outlet in sheep’s clothing. The modus operandi is education and accessibility. If you’re an experienced printmaker, there are free resources to play with; if you’ve never seen a printing press face-to-face before, you can learn how it works and then create your own masterpiece.
Proceeds from the sales of Workshop creations and Levi’s products support local nonprofits like the Woman’s Building, the 19th-century community center Plaza Adelante and the progressive local gallery Southern Exposures.”
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