BLA BLA, at blabla.nfb.ca, is one such venture. It is, its website explains, “an interactive tale that explores the fundamental principles of human communication. The viewer makes the story possible: without him or her, the characters remain inert, waiting for the next interaction. The spectator clicks, plays and searches through the simple, uncluttered scenes, truly driving the experience.”
Each of the website’s six chapters apparently reflect a different aspect of ‘communication’. The first section, Words, is an interactive musical number where users can play with tones by clicking on the various splodges. Sponge follows and introduces the charming large-headed character who will eat up all the coloured pills you feed him (it’s strangely addictive for both parties).